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Call 07857 043830

OUR STORY · BELFAST, NORTHERN IRELAND

Two Italian women. One love of flowers.

We are Annabella and Loiri, two friends bringing the warmth, wild beauty and generous spirit of Italian floristry to the heart of Belfast.

Discover our story
Annabella and Loiri outside Great Victoria Blossoms florist in Belfast

Handcrafted daily on Great Victoria Street

OUR STORY

More Than Flowers, It's Our Passion

Great Victoria Blossoms was born from our love for beauty, nature and meaningful connections. We believe flowers can say what words cannot. That’s why we create unique arrangements, thoughtful gifts and memorable experiences for every occasion.

From our shop in Belfast, we handpick the freshest seasonal flowers and turn them into something truly special.

Our journey
Funeral spray detail at Great Victoria Blossoms
The welcoming interior of Great Victoria Blossoms florist in Belfast
Silk corsages detail at Great Victoria Blossoms

Our story

More Than Flowers, It's Our Passion

Loiri of Great Victoria Blossoms with white hydrangeas

Loiri

CO-FOUNDER & FLORAL DESIGNER

Loiri was born in Trieste and represented Italy in figure skating at European and World Championship level. After school, she found her love of flowers and plants through work in nurseries and flower shops. Her energy, practical approach and eye for something original now shape the flowers and experiences created at Great Victoria Blossoms.

Loiri

Annabella Noviello of Great Victoria Blossoms with a handcrafted arrangement

Annabella Noviello

CO-FOUNDER & ARTIST

Annabella was born and raised in Trieste and settled in the Carrickfergus area in 2000. A lifelong artist, she exhibited with the Royal Ulster Academy at Ormeau Baths Gallery in 2006 and 2007, as well as in Northern Ireland, Venice, Trieste and Slovenia. Her work spans painting, religious icons, felt, fabric techniques and hand-crafted pieces. That artistic instinct brings texture, colour and individuality to the shop.

Annabella Noviello

Our philosophy

“Flowers are music that can be seen. We wanted Belfast to hear the Italian songs of our childhood gardens.”

— ANNABELLA & LOIRI, FOUNDERS

What matters to us

Beauty with
meaning.

Four principles shape every arrangement, every welcome and every relationship we build in Belfast.

  1. 01

    Made, never manufactured

    Every arrangement is composed by hand, with the character of its flowers and its recipient in mind.

  2. 02

    Season-led, always

    We follow what nature is doing, sourcing the freshest stems and letting each season set the palette.

  3. 03

    Italian warmth

    Our shop is welcoming, expressive and generous. Come in for flowers; stay for conversation.

  4. 04

    Rooted in Belfast

    We create for the city we call home, from everyday gestures to life’s most meaningful moments.

Royal Vibe Purple Phalaenopsis Orchid at Great Victoria Blossoms

INSIDE THE SHOP

A Little Piece Of Italy, In The Centre Of Belfast.

Our Great Victoria Street shop is part studio, part flower market, and part neighbourhood meeting place. It is where every bouquet begins: fresh stems on the workbench, and a story from the person who walks through the door.

Find us

Millennium HouseGreat Victoria StreetBelfast BT2 7GN

Opening

Monday-SaturdayLocal deliveryClick & Collect

Plan your visit
Wreath, Mini Open Heart by Great Victoria Blossoms